T: (800) 829-4126 or +(612) 339-4660
F: (800) 850-1773 or +(612) 339-3442
E:
F: (800) 850-1773 or +(612) 339-3442
E:
translate@intransol.com
MEMBER
AMERICAN TRANSLATORS ASSOCIATION
SOCIETY FOR TECHNICAL COMMUNICATION
Multicultural marketing, also referred to as “ethnic marketing”, explicitly targets national or linguistic groups for marketing campaigns, promotion and sales. This trend is currently emerging on-line in highly wired countries where a substantial population shares a cultural background and a primary language that clearly differs from that of the majority, particularly in the US, Canada, Belgium and Switzerland. Growing immigrant populations mean that countries such as France, Germany and the UK are not far behind.
Whether your company targets local non-English speaking communities or those on another continent, ITS is a valuable strategic global communication partner. You need a team of global marketing professionals in your corner to effectively speak to your target audiences whose mother tongue may not be English.
US companies expanding abroad have always had to adapt their messages and offerings to new markets, while taking into account the differences in customer culture, values, attitudes, expectations and behaviors. Effectively targeting ethnic populations requires that they apply these principles domestically as well.
Let ITS global marketing specialists assist you with:
- Customized global market research
- Conceptual development and design
- Creative copy writing for multicultural audiences
- Product and service name evaluation and validation
- Brand, product and design research
- Point-of-purchase (POP) campaigns
- Focus groups for ethnic populations
- Marketing assistance for culture-specific campaigns
- International public relations facilitation
- Cultural consulting
- Access to our in-country marketing specialists
- On-site marketing campaign launch assistance
- Language and cultural awareness training
Contact us today for a free quote for multicultural marketing services in any language.
Translation
Transcreation
Multilingual DTP & Graphics
Interpreters
Interpretation Equipment
Transcription
Website Localization
Subtitling & Voice-Over
