F: (800) 850-1773 or +(612) 339-3442
E: translate@intransol.com
MEMBER
AMERICAN TRANSLATORS ASSOCIATION
SOCIETY FOR TECHNICAL COMMUNICATION
Spring 2007
Does your company have global reach with local touch?
Emerging markets are exploding at an astounding pace. China, India and other developing countries are primed to give the world economy its biggest boost in history. Other markets are not far behind.
Is your company successfully reaching these vast markets with hundreds of millions of dollars of disposable income? A successful marketing and communication strategy that appeals to U.S. consumers may not be the ticket in China, or elsewhere around the world. You need global reach, yes, but you need to do it with a local touch. Consumers everywhere are fickle and trends change as fast as tires at the Indianapolis 500. Unless you capture the interest and attention of your potential customers with that certain je ne sais quoi that appeals to their cultural and linguistic sense of need and desire in their languages, you might as well try selling sand in the Sahara.
But you do not have to travel 8,000 miles to increase market share. Not only are markets booming abroad, but at home in the States, ethnic markets are exploding in our own back yards. The Latino market in all 50 states has grown exponentially in recent years, and economic analysts agree it will just keep getting bigger. According to iMedia Connection, an online source of global marketing information: "They're [Latinos] online, they're spending, and they want to find you in Spanish. U.S. Hispanics control 8 percent of U.S. spending and 14 million are online. If you're not trying to reach them with a Spanish-language site, you're literally throwing away money and ignoring prospects and customers." And it is not only the Latinos, but Asian, East African, Vietnamese, Hmong and many other consumers with varying ethnic backgounds that want to see your products and services offered in their languages. Do not let your competition get them all!
The good news is you have ITS in your corner. With 17 years of multilingual and multicultural communication experience and expertise, we have a vast network of language and marketing professionals who are ready at a moments notice to assist with market research, planning, development and execution of broadcast, print, marketing and advertising for all global and ethnic markets. We can also translate and localize your company’s website, product catalogs, software, help menus, brochures, spec sheets and user manuals — the complete arsenal you need to be a truly competitive player in the global economy.
Visit ITS at the STC SUMMIT 54th Annual Conference!
ITS will be exhibiting in booth #54 at the Society for Technical Communications' 54th Annual "SUMMIT" Conference being held at the Minneapolis Convention Center from May 13th through May 16th. If you're attending this event, please stop by for a visit. We hope to see you there!
